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HomeMailchimp alternative

A Mailchimp alternative,
written for you.

Unlimited sendsPOPIA consent gateSPF, DKIM, DMARC
See Mass Email Email marketing, explained

What is a good Mailchimp alternative in South Africa?

Mailchimp is a well-known do-it-yourself newsletter tool. If you would rather have the campaigns written for you, send as often as you like without paying per email, and have POPIA consent and domain authentication handled, Mass Email is the South African alternative: plans for 2,500, 10,000, 50,000 contacts, unlimited sends on every plan, priced on your list in a few quick questions.

Mass Email: unlimited sends, plans for 2,500, 10,000, 50,000 contacts, priced on your list in a few quick questions. Month to month.

Before you switch

What to check,
side by side.

What to checkMass Email
Paying per email or per contactCheck the plan limitsUnlimited sends; priced on your list
Who writes the campaignsUsually youWritten for you; AI subject lines and copy on Growth and Scale
POPIA consentYour responsibilityA consent gate on Growth and Scale
Domain authenticationYou set up the DNSSPF, DKIM and DMARC wizard, verified before you send
UnsubscribesCheck it is one clickOne click, with a global suppression list
TestingCheck the planA/B subject-line tests on Growth and Scale
Switching

Moving your
list across.

Bring the list, and its consent

Export your audience from Mailchimp as CSV, including how and when each person subscribed. Under section 69 of POPIA that record is what lets you keep emailing them; see the POPIA email marketing rules.

Unsubscribes come too

Bring your unsubscribed and cleaned contacts across as well, so they land on the global suppression list and are never emailed again.

Authenticate your domain

Gmail and Yahoo expect SPF, DKIM and DMARC and a one-click unsubscribe from bulk senders. The setup wizard checks your domain before the first send.

Templates and automations

Save a design once and reuse it on every send. Welcome and follow-up journeys run as automations on Growth and Scale.

Questions

Mailchimp alternative
questions.

It is priced differently: on your list size, with unlimited sends on every plan. Answer a few quick questions on the Mass Email page for your plan and price, and compare it with your current bill.

Yes. Export your audience as CSV, including the subscribed and unsubscribed contacts, and bring it across.

Yes. Copy and subject lines are written for every send in your brand voice; on Growth and Scale the AI writes subject lines and body copy.

It is built for POPIA: a consent gate on Growth and Scale means no marketing email goes to anyone without consent on record, and every email carries a one-click unsubscribe.

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