DoubleDown AI
PAIA Manual

Manual in terms of section 51 of PAIA.

Promotion of Access to Information Act 2 of 2000, read with the Protection of Personal Information Act 4 of 2013. This manual explains what records DoubleDown AI holds, how to ask for access to them, and what happens after you ask.

1. The private body

Registered name
DOUBLEDOWN AI
Registration number
2026/041829/07 (private company, registered 16 January 2026)
Registered and physical address
7 Hanz Coetzee Str, Vanderbijlpark SW5, Vanderbijlpark, Gauteng, 1911, South Africa
Postal address
As above
Website
www.doubledownai.co.za
Financial year end
February

2. Information Officer

The head of the private body for PAIA purposes, and the Information Officer for POPIA purposes, is:

Name
Duval van Staden, Chief Executive Officer
Email
sales@doubledownai.co.za
Telephone / WhatsApp
+27 76 847 0371
Address for requests
7 Hanz Coetzee Str, Vanderbijlpark SW5, Vanderbijlpark, Gauteng, 1911

No deputy information officers have been designated.

3. The section 10 guide

The Information Regulator has compiled a guide, in terms of section 10 of PAIA, on how to use the Act. It is available in each official language from the Regulator:

The Information Regulator (South Africa)
JD House, 27 Stiemens Street, Braamfontein, Johannesburg, 2001
PO Box 31533, Braamfontein, Johannesburg, 2017
inforegulator.org.za · PAIAComplaints@inforegulator.org.za

4. Records available without a PAIA request

Some information is published and needs no request at all:

No notice has been published under section 52(2) of PAIA, and no records are automatically available in terms of section 52(1).

5. Records we hold

Records are grouped by subject. Listing a category here does not mean access will be granted; it means the category exists. Requests are decided one at a time on the grounds in section 9.

SubjectCategories of records
CompanyFounding documents, CIPC filings, share register, board and director records, insurance.
Finance and taxManagement accounts, invoices issued and received, bank records, SARS returns (VAT, PAYE, income tax), payment gateway settlement records.
CustomersSignup records, signed agreements, contact details, subscription and plan history, invoices, support correspondence, and the content each customer creates inside their own dashboard.
Product data held on behalf of customersLeads, bookings, invoices and quotes, email subscribers and campaigns, chatbot conversations, property listings and generated media. We hold these as an operator for the customer, who is the responsible party.
PartnersPartner applications, referral attribution, commission calculations and payout records. (Our partner programme applies to the Website Chatbot product only.)
Employees and contractorsContracts, payroll, statutory deductions, leave and performance records.
Suppliers and operatorsContracts and correspondence with our hosting, database, payment, email and AI providers.
Technical and securityServer, application and access logs, backups, incident records, change history.
MarketingWebsite content, campaign material, analytics in aggregate form.
Records held for a customer. If you are asking for information that sits inside a customer's dashboard — a lead, a booking, an invoice, a chat transcript — that customer is the responsible party for it, not us. Tell us and we will identify them so you can direct the request correctly, and we will pass your request to them.

6. How to make a request

  1. Use Form 2 (Request for Access to Record), prescribed under the PAIA Regulations. The current form is on the Information Regulator's website.
  2. Give enough detail to identify the record, and enough detail to identify you — a request we cannot tie to a person cannot be answered.
  3. State the form of access you want (a copy, a printout, an inspection) and how you want to be told the outcome.
  4. If you are asking on someone else's behalf, attach proof that you may.
  5. Send it to the Information Officer at the address in section 2.

We will respond within 30 days. That period may be extended by up to a further 30 days where the request is for a large number of records or requires a search through records held elsewhere; if we extend it, we will tell you in writing and give reasons.

If you are asking for your own personal information under POPIA rather than under PAIA, you do not need Form 2 and there is no fee to make the request — use Form 2 of the POPIA Regulations, or simply write to the Information Officer. Section 9 of our Privacy Policy sets out those rights, including correction and deletion.

7. Fees

PAIA prescribes two fees for a request to a private body: a request fee, payable before the request is processed, and an access fee for search, preparation and reproduction, payable before the record is handed over. The amounts are those in the PAIA Regulations as amended from time to time, and we charge no more than the prescribed amount.

Current prescribed amounts are published by the Information Regulator; we will confirm the figure that applies to your request in writing when we acknowledge it.

8. Processing of personal information (POPIA)

Purposes

Providing and supporting our products, taking payment, meeting tax and company-law obligations, securing our systems, and — for the Lead Generation product only — collecting business contact details from public sources on a customer's instruction.

Categories of data subjects and their information

Recipients

Our operators are named individually in section 5 of the Privacy Policy, together with what each one does. We do not sell personal information.

Cross-border transfers

Some operators process data outside South Africa. Those transfers are made under section 72 of POPIA, on the basis of contractual terms binding the recipient to a level of protection substantially similar to POPIA. Section 5A of the Privacy Policy has the detail.

Security safeguards

Encryption in transit and at rest, access control and least privilege, per-account authentication with rate limiting and lockout, separation of customer data, logging, and regular backups. The Security & Compliance page describes these in full.

9. Grounds on which we may refuse

PAIA obliges us to refuse in some cases and permits it in others. The grounds in Chapter 4 of Part 3 include:

Section 70 still requires disclosure where it is in the public interest — where the record would reveal a substantial contravention of the law or an imminent and serious public safety or environmental risk, and the public interest clearly outweighs the harm.

If we refuse, we will say so in writing, give the reasons and the section relied on, and tell you how to take it further.

10. If you are not satisfied

There is no internal appeal against a decision of a private body. You may:

  1. complain to the Information Regulator in terms of section 77A of PAIA, using the prescribed form, within 180 days of the decision; or
  2. apply to a court with jurisdiction in terms of section 78 of PAIA.

Contact details for the Regulator are in section 3.

11. Availability and updates

This manual is available free of charge on this page, and on request from the Information Officer by email or in printed form at our address. It is reviewed at least annually and whenever our products or operators change materially.

Version 1.0 · 21 September 2026