What does AI automation cost in South Africa?
Every DoubleDown AI price is published on this page in South African rands. The setup fee and the first month are taken together in one payment at checkout, the monthly then pulls by debit order a calendar month later, and everything is month-to-month with no contract and no cancellation fee.
One payment.
Then month to month.
One payment at checkout: setup plus your first month. On Starter that is R250 + R299 = R549. The next charge is a month later.
What you are actually agreeing to.
Pick the one
you want priced.
Every tier, every setup fee, every inclusion — one product at a time so the page stays readable.
Website Chatbot
Every visitor greeted, answered and captured. Setup plus your first period in one payment at checkout, then it runs month to month or year to year — whichever you pick below.
Month to month, cancel any time. Prices below are per month. Starter and Intermediate are 10% off every month for as long as you stay — applied automatically at checkout when you go straight to a paid plan. One payment covers twelve months, 10% off. It does not renew itself — we remind you before it ends and you choose again. Both together: Starter bought yearly without a free trial is 20% off. Applied automatically at checkout. Start a free trial and the 10% is gone for good — it is one or the other. The setup fee is never discounted.
- 530 messages a month
- Trained on your own website and documents
- All 11 South African languages
- Lead capture (name, email, phone, and your own fields)
- We email you after every action
- After-hours answers, 24/7
- Smart FAQ buttons under the chat box
- Stays on topic — off-topic messages don't count against you
- Basic analytics dashboard
- Top up messages any time
- 2 200 messages a month
- Everything in Starter
- We email your visitor after every action
- Knowledge-base sections of your own
- Custom branding — your colours and logo
- Engagement popup
- Remembers a returning visitor
- Voice input
- Photos and product cards in chat
- Real-time chat monitoring
- Full analytics dashboard
- 3 500 messages a month
- Everything in Intermediate
- AI learning from real conversations
- Sales assistance and upsell prompts
- Custom action buttons in chat
- Premium analytics
- Managed services — monthly tuning report
- 6 000 messages a month
- Everything in Pro
- Premium widget polish and animated mascot
- No “Powered by DoubleDown AI” on the widget
- Custom chat sounds
- Built-in rating / NPS prompt
- AI Weekly Brain Boost
- Dedicated support
What is in each plan
Every feature, and which plan it starts on. Nothing here is a teaser — if it has a tick, it is switched on for you.
| Feature | Starter | Intermediate | Pro | Pro+ |
|---|---|---|---|---|
| Messages a month | 530 | 2 200 | 3 500 | 6 000 |
| Trained on your own website and documents | Included | Included | Included | Included |
| All 11 South African languages | Included | Included | Included | Included |
| Lead capture (name, email, phone, and your own fields) | Included | Included | Included | Included |
| We email you after every action | Included | Included | Included | Included |
| After-hours answers, 24/7 | Included | Included | Included | Included |
| Smart FAQ buttons under the chat box | Included | Included | Included | Included |
| Stays on topic — off-topic messages don't count against you | Included | Included | Included | Included |
| Basic analytics dashboard | Included | Included | Included | Included |
| Top up messages any time | Included | Included | Included | Included |
| We email your visitor after every action | Not included | Included | Included | Included |
| Knowledge-base sections of your own | Not included | Included | Included | Included |
| Custom branding — your colours and logo | Not included | Included | Included | Included |
| Engagement popup | Not included | Included | Included | Included |
| Remembers a returning visitor | Not included | Included | Included | Included |
| Voice input | Not included | Included | Included | Included |
| Photos and product cards in chat | Not included | Included | Included | Included |
| Real-time chat monitoring | Not included | Included | Included | Included |
| Full analytics dashboard | Not included | Included | Included | Included |
| AI learning from real conversations | Not included | Not included | Included | Included |
| Sales assistance and upsell prompts | Not included | Not included | Included | Included |
| Custom action buttons in chat | Not included | Not included | Included | Included |
| Premium analytics | Not included | Not included | Included | Included |
| Managed services — monthly tuning report | Not included | Not included | Included | Included |
| Premium widget polish and animated mascot | Not included | Not included | Not included | Included |
| No “Powered by DoubleDown AI” on the widget | Not included | Not included | Not included | Included |
| Custom chat sounds | Not included | Not included | Not included | Included |
| Built-in rating / NPS prompt | Not included | Not included | Not included | Included |
| AI Weekly Brain Boost | Not included | Not included | Not included | Included |
| Dedicated support | Not included | Not included | Not included | Included |
Run out mid-month? Top up any time, and the messages are added to your balance immediately — nothing is throttled and nothing rolls over. Starter & Intermediate: 500 for R199 · 1 500 for R549 · 5 000 for R1 599. Pro & Pro+: 500 for R299 · 2 000 for R999 · 5 000 for R2 249 · 25 000 for R10 999 · 50 000 for R20 999 · 100 000 for R39 999 · 250 000 for R93 749.
Email AI Bot
Every email read, classified and answered. Setup plus your first month in one payment at checkout — R849 on Minimum Package.
- 1 mailbox connected — Gmail, Outlook or any IMAP
- 400 emails handled / month
- AI drafts or sends replies — you choose
- Knowledge base — it answers from what you tell it, and escalates rather than guess
- Escalation rules — it knows when to fetch a human
- Every reply signed in your brand voice
- After-hours handling — reply, hold, or send a holding note
- Email support (next business day)
- Everything in Minimum Package, plus:
- 1,500 emails handled / month
- Up to 3 mailboxes — sales@, info@, support@
- Human handoff — anything it will not answer lands with your team
- Routing rules — assign by topic, sender or urgency
- Reply templates and canned answers
- 3 integrations — CRM, Google Sheets, Slack and more
- Full analytics dashboard
- WhatsApp support (same business day)
- Everything in Growth, plus:
- 5,000 emails handled / month
- Up to 10 mailboxes
- Our most capable AI model
- Unlimited integrations
- Deep analytics — resolution rate, response time and escalation rate
- POPIA audit export
- Priority support — named contact, 4-hour response
What is in each plan
Every feature, and which plan it starts on. Nothing here is a teaser — if it has a tick, it is switched on for you.
| Feature | Minimum Package | Growth | Scale |
|---|---|---|---|
| Emails a month | 400 | 1 500 | 5 000 |
| 1 mailbox connected — Gmail, Outlook or any IMAP | Included | Included | Included |
| AI drafts or sends replies — you choose | Included | Included | Included |
| Knowledge base — it answers from what you tell it, and escalates rather than guess | Included | Included | Included |
| Escalation rules — it knows when to fetch a human | Included | Included | Included |
| Every reply signed in your brand voice | Included | Included | Included |
| After-hours handling — reply, hold, or send a holding note | Included | Included | Included |
| Email support (next business day) | Included | Included | Included |
| Up to 3 mailboxes — sales@, info@, support@ | Not included | Included | Included |
| Human handoff — anything it will not answer lands with your team | Not included | Included | Included |
| Routing rules — assign by topic, sender or urgency | Not included | Included | Included |
| Reply templates and canned answers | Not included | Included | Included |
| 3 integrations — CRM, Google Sheets, Slack and more | Not included | Included | Included |
| Full analytics dashboard | Not included | Included | Included |
| WhatsApp support (same business day) | Not included | Included | Included |
| Up to 10 mailboxes | Not included | Not included | Included |
| Our most capable AI model | Not included | Not included | Included |
| Unlimited integrations | Not included | Not included | Included |
| Deep analytics — resolution rate, response time and escalation rate | Not included | Not included | Included |
| POPIA audit export | Not included | Not included | Included |
| Priority support — named contact, 4-hour response | Not included | Not included | Included |
Need more emails? +250 for R149 · +1 000 for R499 · +3 000 for R1 299 — a once-off pack, added to your balance.
Larger inbox volumes are quoted individually — tell us your monthly mail and we will scope it.
Mass Email
Email that converts, without feeling like spam. Setup plus your first month in one payment at checkout — R3 299 on Minimum Package.
- 2,500 contacts
- Unlimited sends — we never charge per email
- Write it once, save it as a template, reuse it on every send
- SPF / DKIM / DMARC setup wizard, verified before you send
- One-click unsubscribe + global suppression
- Bounce & complaint auto-suppression
- Email support (next business day)
- Everything in Minimum Package, plus:
- 10,000 contacts — still unlimited sends
- AI writes subject lines and body copy
- A/B testing + send-time optimisation
- POPIA consent gate — no consent on record, no marketing email; the only first message it allows is the consent request
- Deliverability guard — bounce and complaint rates checked before every send, and the send is paused before your domain is burned
- WhatsApp support (same business day)
- Everything in Growth, plus:
- 50,000 contacts — still unlimited sends
- Our most capable AI model
- Full POPIA audit export + DSAR workflow
- Priority support — named contact, 4-hour response
What is in each plan
Every feature, and which plan it starts on. Nothing here is a teaser — if it has a tick, it is switched on for you.
| Feature | Minimum Package | Growth | Scale |
|---|---|---|---|
| Contacts a month | 2 500 | 10 000 | 50 000 |
| Unlimited sends — we never charge per email | Included | Included | Included |
| Write it once, save it as a template, reuse it on every send | Included | Included | Included |
| SPF / DKIM / DMARC setup wizard, verified before you send | Included | Included | Included |
| One-click unsubscribe + global suppression | Included | Included | Included |
| Bounce & complaint auto-suppression | Included | Included | Included |
| Email support (next business day) | Included | Included | Included |
| AI writes subject lines and body copy | Not included | Included | Included |
| A/B testing + send-time optimisation | Not included | Included | Included |
| POPIA consent gate — no consent on record, no marketing email; the only first message it allows is the consent request | Not included | Included | Included |
| Deliverability guard — bounce and complaint rates checked before every send, and the send is paused before your domain is burned | Not included | Included | Included |
| WhatsApp support (same business day) | Not included | Included | Included |
| Our most capable AI model | Not included | Not included | Included |
| Full POPIA audit export + DSAR workflow | Not included | Not included | Included |
| Priority support — named contact, 4-hour response | Not included | Not included | Included |
Need more contacts? +2 500 for R300 a month · +10 000 for R900 a month · +50 000 for R3 500 a month — a recurring add-on, because this meter is recurring.
Lead Generation
A pipeline engine that fills itself. Setup plus your first month in one payment at checkout — R2 699 on Minimum Package.
- 500 leads / month
- Google Maps sourcing by industry, city & radius
- Email finding and verification included
- Deduplicated against everything we've sent you before
- Top-up leads never expire — they carry over month to month
- CSV export + CRM push
- Email support (next business day)
- Everything in Minimum Package, plus:
- 1,500 leads / month
- AI scores every lead against your ICP — 0 to 100
- AI grades every lead A, B or C and says why in one line
- Outreach sequences sent from your own mailbox
- Automatic mailbox warm-up before the first sequence runs
- POPIA gate on every outreach — no consent, no pitch; the only first message it allows is the consent request
- Reply classification (interested / not / referral)
- WhatsApp support (same business day)
- Everything in Growth, plus:
- 4,000 leads / month
- Our most capable AI model
- AI intent note on every lead — hiring, new location, expanding
- Phone numbers from the business listing, cleaned to +27 format
- Unlimited integrations
- Priority support — named contact, 4-hour response
What is in each plan
Every feature, and which plan it starts on. Nothing here is a teaser — if it has a tick, it is switched on for you.
| Feature | Minimum Package | Growth | Scale |
|---|---|---|---|
| Leads a month | 500 | 1 500 | 4 000 |
| Google Maps sourcing by industry, city & radius | Included | Included | Included |
| Email finding and verification included | Included | Included | Included |
| Deduplicated against everything we've sent you before | Included | Included | Included |
| Top-up leads never expire — they carry over month to month | Included | Included | Included |
| CSV export + CRM push | Included | Included | Included |
| Email support (next business day) | Included | Included | Included |
| AI scores every lead against your ICP — 0 to 100 | Not included | Included | Included |
| AI grades every lead A, B or C and says why in one line | Not included | Included | Included |
| Outreach sequences sent from your own mailbox | Not included | Included | Included |
| Automatic mailbox warm-up before the first sequence runs | Not included | Included | Included |
| POPIA gate on every outreach — no consent, no pitch; the only first message it allows is the consent request | Not included | Included | Included |
| Reply classification (interested / not / referral) | Not included | Included | Included |
| WhatsApp support (same business day) | Not included | Included | Included |
| Our most capable AI model | Not included | Not included | Included |
| AI intent note on every lead — hiring, new location, expanding | Not included | Not included | Included |
| Phone numbers from the business listing, cleaned to +27 format | Not included | Not included | Included |
| Unlimited integrations | Not included | Not included | Included |
| Priority support — named contact, 4-hour response | Not included | Not included | Included |
Need more leads? +500 for R1 000 · +1 500 for R2 625 · +5 000 for R7 500 — a once-off pack, added to your balance.
Booking Systems
Bookings while you sleep. Setup plus your first month in one payment at checkout — R3 299 on Minimum Package.
- 300 bookings / month
- 1 staff member, 1 location
- Branded booking page + website widget
- Bookings land in your calendar automatically — Google, Outlook or Apple
- Automated email reminders — included, not an add-on
- Self-service reschedule & cancel
- Email support (next business day)
- Everything in Minimum Package, plus:
- 1,000 bookings / month
- Up to 5 staff, 3 locations
- Deposits & prepayment — PayFast or SnapScan
- AI booking agent — customers book by asking, in the chat on your site
- Group bookings & classes with capacity
- Waitlist that auto-fills your cancellations
- Intake forms + client records
- WhatsApp support (same business day)
- Everything in Growth, plus:
- 3,000 bookings / month
- Unlimited staff, resources & locations
- AI no-show prediction — take a deposit only from risky bookings
- White-label — your brand, not ours
- Priority support — named contact, 4-hour response
What is in each plan
Every feature, and which plan it starts on. Nothing here is a teaser — if it has a tick, it is switched on for you.
| Feature | Minimum Package | Growth | Scale |
|---|---|---|---|
| Bookings a month | 300 | 1 000 | 3 000 |
| 1 staff member, 1 location | Included | Included | Included |
| Branded booking page + website widget | Included | Included | Included |
| Bookings land in your calendar automatically — Google, Outlook or Apple | Included | Included | Included |
| Automated email reminders — included, not an add-on | Included | Included | Included |
| Self-service reschedule & cancel | Included | Included | Included |
| Email support (next business day) | Included | Included | Included |
| Up to 5 staff, 3 locations | Not included | Included | Included |
| Deposits & prepayment — PayFast or SnapScan | Not included | Included | Included |
| AI booking agent — customers book by asking, in the chat on your site | Not included | Included | Included |
| Group bookings & classes with capacity | Not included | Included | Included |
| Waitlist that auto-fills your cancellations | Not included | Included | Included |
| Intake forms + client records | Not included | Included | Included |
| WhatsApp support (same business day) | Not included | Included | Included |
| Unlimited staff, resources & locations | Not included | Not included | Included |
| AI no-show prediction — take a deposit only from risky bookings | Not included | Not included | Included |
| White-label — your brand, not ours | Not included | Not included | Included |
| Priority support — named contact, 4-hour response | Not included | Not included | Included |
Need more bookings? +100 for R200 · +500 for R875 · +2 000 for R3 000 — a once-off pack, added to your balance.
Bookkeeping & Invoice+Quote Generation
Quote it. Invoice it. Get paid. No setup fee — R80 at checkout on Minimum, then monthly. Cancel any time.
- 150 quotes and invoices a month
- Full and abridged tax invoices
- Quotes accepted online
- Credit notes
- Statements with 30/60/90 ageing
- PDF documents in your branding
- 6 months of history shown
- Unlimited export
- 1 user
- Everything in Minimum
- 1 500 quotes and invoices a month
- Unlimited history
- Deposits and progress invoicing
- Pay-now buttons on your invoices
- Expenses and supplier bills
- Bank import and matching
- Recurring invoices and reminders
- VAT201 preparation and compliance calendar
- 3 users
- Everything in Intermediate
- 50 000 quotes and invoices a month
- Income statement, balance sheet, cash flow
- Trial balance and general ledger
- Multiple companies
- Chart of accounts you control
- Unlimited users with roles
- Journal entries you post and reverse yourself
What is in each plan
Every feature, and which plan it starts on. Nothing here is a teaser — if it has a tick, it is switched on for you.
| Feature | Minimum | Intermediate | Pro |
|---|---|---|---|
| Documents a month | 150 | 1 500 | 50 000 |
| 150 quotes and invoices a month | Included | Included | Included |
| Full and abridged tax invoices | Included | Included | Included |
| Quotes accepted online | Included | Included | Included |
| Credit notes | Included | Included | Included |
| Statements with 30/60/90 ageing | Included | Included | Included |
| PDF documents in your branding | Included | Included | Included |
| 6 months of history shown | Included | Included | Included |
| Unlimited export | Included | Included | Included |
| 1 user | Included | Included | Included |
| 1 500 quotes and invoices a month | Not included | Included | Included |
| Unlimited history | Not included | Included | Included |
| Deposits and progress invoicing | Not included | Included | Included |
| Pay-now buttons on your invoices | Not included | Included | Included |
| Expenses and supplier bills | Not included | Included | Included |
| Bank import and matching | Not included | Included | Included |
| Recurring invoices and reminders | Not included | Included | Included |
| VAT201 preparation and compliance calendar | Not included | Included | Included |
| 3 users | Not included | Included | Included |
| 50 000 quotes and invoices a month | Not included | Not included | Included |
| Income statement, balance sheet, cash flow | Not included | Not included | Included |
| Trial balance and general ledger | Not included | Not included | Included |
| Multiple companies | Not included | Not included | Included |
| Chart of accounts you control | Not included | Not included | Included |
| Unlimited users with roles | Not included | Not included | Included |
| Journal entries you post and reverse yourself | Not included | Not included | Included |
Need more documents? +100 for R59 · +500 for R199 · +2 000 for R599 — a once-off pack, added to your balance.
No setup fee on any plan. You pay your first month at checkout and the next payment lands one calendar month later. Month-to-month — cancel any time.
Website Design
One-off build fee plus R250/month hosting. Premium websites that actually sell.
- Landing page
- Mobile-native
- Contact form
- Basic SEO
- Hosting included
- Up to 5 pages
- Custom design
- Blog-ready
- Full SEO setup
- Hosting included
- Up to 10 pages
- Bespoke design + motion
- CMS-lite editing
- Advanced SEO
- Hosting included
- Up to 20 pages
- Full bespoke design
- Integrations
- City SEO pages
- Hosting included
- Full online store
- PayFast + Yoco checkout
- Product + stock management
- Order automation
- Hosting included
- Unlimited scope
- Custom platform work
- Dedicated build team
- SLA support
- Hosting included
What is in each plan
Every feature, and which plan it starts on. Nothing here is a teaser — if it has a tick, it is switched on for you.
| Feature | Starter | Intermediate | Pro | Pro+ | WebCommerce | Enterprise |
|---|---|---|---|---|---|---|
| Landing page | Included | Included | Included | Included | Included | Included |
| Mobile-native | Included | Included | Included | Included | Included | Included |
| Contact form | Included | Included | Included | Included | Included | Included |
| Basic SEO | Included | Included | Included | Included | Included | Included |
| Hosting included | Included | Included | Included | Included | Included | Included |
| Up to 5 pages | Not included | Included | Included | Included | Included | Included |
| Custom design | Not included | Included | Included | Included | Included | Included |
| Blog-ready | Not included | Included | Included | Included | Included | Included |
| Full SEO setup | Not included | Included | Included | Included | Included | Included |
| Up to 10 pages | Not included | Not included | Included | Included | Included | Included |
| Bespoke design + motion | Not included | Not included | Included | Included | Included | Included |
| CMS-lite editing | Not included | Not included | Included | Included | Included | Included |
| Advanced SEO | Not included | Not included | Included | Included | Included | Included |
| Up to 20 pages | Not included | Not included | Not included | Included | Included | Included |
| Full bespoke design | Not included | Not included | Not included | Included | Included | Included |
| Integrations | Not included | Not included | Not included | Included | Included | Included |
| City SEO pages | Not included | Not included | Not included | Included | Included | Included |
| Full online store | Not included | Not included | Not included | Not included | Included | Included |
| PayFast + Yoco checkout | Not included | Not included | Not included | Not included | Included | Included |
| Product + stock management | Not included | Not included | Not included | Not included | Included | Included |
| Order automation | Not included | Not included | Not included | Not included | Included | Included |
| Unlimited scope | Not included | Not included | Not included | Not included | Not included | Included |
| Custom platform work | Not included | Not included | Not included | Not included | Not included | Included |
| Dedicated build team | Not included | Not included | Not included | Not included | Not included | Included |
| SLA support | Not included | Not included | Not included | Not included | Not included | Included |
Some things cannot be priced before they are scoped.
Custom AI starts at R600, scoped to what you actually need. Bigger than a plan? Tell us the problem and we will scope it.
The money
questions.
Website chatbots start at R299/month with a R250 setup — R549 in one payment at checkout, covering setup and your first month. On the products spine, Lead Generation starts at R1 199/month. Custom builds are quoted from R600 to R100,000+ depending on scope. Every price is on the pricing page.
Thirty minutes, Monday to Friday, 08:00–16:30 SAST, South African public holidays excluded. Sign up outside those hours and it goes live at 08:30 the next business day.
No. Every plan is month-to-month and you can cancel anytime. There are no 3, 12 or 24-month terms and no rush fees.
The setup fee plus your first month, in a single payment. On the Starter chatbot that is R250 + R299 = R549. Your first recurring charge falls one calendar month after that payment.
No. We handle every technical step — training, deployment, integrations and hosting. You supply your business info, review it and approve.
Yes. We build against POPIA principles — data minimisation, consent, opt-out and retention policies. We never sell your data and all chats are encrypted in transit.
Pick a tier.
Go live today.
Live in 30 minutes, Mon–Fri 08:00–16:30 SAST. Outside that window, 08:30 the next business day.