A property marketing app turns a listing into finished marketing for a single agent: paste the link to a listing and a branded video comes back with your logo, your colours and your contact details, downloaded to your phone and ready to use.
It is priced on enquiry — there is no public price and no online checkout for this product. It goes live in 30 minutes during business hours.
Your dashboard on the left, a real render playing on the phone — your logo, your colours, your voice, made between viewings.
The video is a real render, not an animation of one. Every look on the examples page came out of the same engine.
Paste the link to a listing and get a branded video back — your logo, your colours, your voice — downloaded to your phone and ready to use.
Your own app, your own branding, your own voice — and nobody else to wait for.
It installs like an app. Your listings, your brand kit and your monthly budget, in your pocket — not a login to somebody else’s system.
One link, and the same house comes back cut 40 different ways — price, beds, baths, erf size, suburb and every photograph read straight off the listing, captioned, in your branding, with your voiceover already generated so you never have to record anything.
No design tool, no studio slot, no waiting on the agency’s marketing person. Finish a viewing, paste a link, and the finished files are in your downloads before the next appointment.
Paste the Property24 link for the house you have just won. The details and the photographs come off the listing; the renders come back on their own, captioned, branded and in your downloads before the next appointment.
Pick from the AI voices on any plan, or record a minute of speech once and every walkthrough after it is narrated in your own voice — so the buyer hears the agent they are about to phone.
Marketing formats beside the listing videos: open day, just sold, price reduced, your track record, your area update. The listing wins the buyer; these win the next mandate.
Live in 30 minutes, Mon–Fri 08:00–16:30 SAST. Outside that window, 08:30 the next business day.
Tell us how you work, how many listings you put out in a month and which plan you are looking at. We come back with the full information pack and the price for the way you actually sell.
Your logo, your colours and your fonts go onto all 64 video looks and all 29 image designs — and we render one to check it before you see anything. There is no house default: it is your branding or it does not render.
Not a login and not another dashboard to remember. It opens to your listings, your tools and your credits, and it works the same in the car as at the desk.
Price, beds, baths, erf size, suburb and every photograph come off the Property24 link. Pick a look, and the finished video is in your downloads — branded, captioned and ready to post.
Tell us the size of the roster and the listing volume and the full information pack comes back with the plan that fits it. No card, no contract, nothing to cancel.
It is quoted rather than listed. Tell us how many listings a month you actually take and we come back with the plan and the number in writing, including the one-off setup fee. The monthly is a content budget in credits rather than a per-listing charge, there is no contract, and you cancel at the end of any paid month. The comparison most agents find useful is a single per-listing videographer booking against a month of rendering — but work it out on your own listing volume rather than ours, which is why the number comes after we know it.
Canva is free, it is genuinely good, and if you enjoy designing you should keep using it. The difference is that Canva starts with a blank canvas and this starts with a listing link: you paste it, and the price, beds, baths, suburb and photographs are already laid into a template carrying your branding, captioned and voiced. You are buying the evening back, not a better design tool.
From the listing itself. Paste a Property24 link and the price, beds, baths, size, suburb and photos are read off it. You can also type a listing in by hand if it is not online yet.
That is between you and your agency, and it is worth asking — the videos carry your branding. If your agency wants one dashboard for everybody, Property Firm Automation is the version built for that.
A video is 11 credits, an image is 2.8, a voiceover is 4 — so a plan’s monthly budget reads directly as how much content you can make. Unused credits do not roll over, and you can top up at any time from inside the app.
Thirty minutes on a business day, like every other DoubleDown product. You add your logo and colours, paste your first listing, and have a video the same afternoon.
Yes, from inside the app, effective immediately. If you end up needing seats for other agents, that is the firm product rather than several copies of this one.
Yes. From the Growth plan an AI voiceover reads the listing, and from Scale you can clone your own voice so the walkthrough sounds like the agent the buyer is about to phone. It is the one part of a listing video a template library cannot give you, and it is the reason two agents using the same template do not produce the same video.
Yes, and that is the point of it. It installs to your home screen like an app, and a video can be made between viewings from the car. There is no separate desktop version to go back to and nothing that has to be finished at home in the evening.
All three, from one paste: vertical for Instagram and TikTok, square for Facebook, and wide for LinkedIn or a listing page. Each one is captioned and carries your branding, and each downloads to your phone in a tap — so the file is already the right size for wherever you are putting it.
Nothing renders that you did not ask for, and nothing is charged silently. You either buy a top-up pack from inside the app or move up a plan, both effective immediately. Unused credits do not roll over, which is why the plans are sized to a realistic month rather than a best one.
Yes — 29 image designs alongside the 64 video looks, in the same brand kit. Images cost a fraction of a video in credits, so a listing that does not justify a full walkthrough still gets a proper branded post, and a show day gets a countdown, a reminder and a sold card without a video budget.
It is built to be. Your listings and your brand kit are yours, stored against a retention policy, and never sold or shared. If you cancel, you can download the work you made before the account closes.
That is where agents get the most out of it. You do not need the mandate to make the marketing — paste the listing link, or type the house in from the seller’s own details, and walk into the valuation with the actual month of marketing that property would get: the video in their street, their photographs, your branding, your voice. Most listing presentations promise marketing in the abstract. Showing a seller the real thing, on your phone, at their kitchen table, is a different conversation to describing it.
Yes, and it is the one that repeats every single week. Give it the listing and the date and the show-day set comes back with the date, the time, the address and the directions on the frame, in your branding — including a vertical cut sized for a WhatsApp Status, which is where most South African buyers actually see them. You download it and post it; we never touch your accounts.
Every end card is built from your brand kit and already carries your name, your phone number, your email and your website, which is the contact information the Property Practitioners Act requires on marketing material — and it is on every render rather than something you remember to add. The Act also requires the words “Registered with the PPRA”; put that into your agency line in the brand kit once and it goes out on everything after that. If you are a candidate property practitioner, you must be identified as one and work under your principal’s supervision — that applies to your posts the same as to your paperwork.
Ja. Onderskrifte, stemoorklanking en die teks op die skerm kan in Afrikaans wees, met dieselfde sjablone en dieselfde handelsmerk. Jy kies die taal wanneer jy die skakel plak, so ’n huis in Vanderbijlpark kan in Afrikaans uitgaan en dieselfde listing in Engels vir die portaal. Die PPRA-vereiste bly dieselfde in albei tale.
No, and that is the whole idea. The templates are already designed and your brand kit is already applied to them, so the only decisions left are which template and which listing. If you want a designer for a signature listing, use one for that and let this handle the everyday ones.
Short version: a listing link goes in, a finished branded video comes out, and you post it from the car between viewings.
An estate agent marketing app is not a design tool. You do not open a blank canvas, choose a typeface or drag a photograph into place. You paste the link to a listing, and the price, the beds, the baths, the erf size, the suburb and the photographs are read off it and laid into a template that already carries your branding. That is the entire difference between this and the design app already on your phone.
People arrive here having typed very different things — a property video maker, a property video generator, a listing video app, a property listing video app, an estate agent video app, or simply a property marketing app. They all want one result: a finished, branded, postable video of the listing they won today, without an evening in front of a laptop. Paste a Property24 or Private Property link, or type the listing in by hand if it is not online yet.
There are 64 real estate video templates and 29 image designs, and every one of them renders in your colours with your logo. A property walkthrough video is cut from the photographs you already have, so you are not booking a videographer for a listing that may be under offer in a week. Real estate reels — vertical, short, sound-on — are the format buyers actually watch, so a property video for Instagram and a property video for TikTok come out of the same paste.
Every render can carry burned-in property video captions, because most people watch with the sound off. From the Growth plan an AI voiceover reads the listing, and from Scale you can voice clone your own, so a property video with voiceover sounds like the agent the buyer is about to phone. That cloned voice is the one thing a template library cannot hand you, and it is why two agents working from the same template do not end up with the same video.
You work under an agency name and you are also building your own. Personal branding for estate agents is the part nobody sells to you: the agency markets the agency, and the estate agent personal brand is left to whoever still has the evenings for it. Your estate agent brand kit here is your colours, your fonts, your headshot and your contact block, saved once and applied to everything you make afterwards.
Your logo lands on the videos and the images automatically — an estate agent logo on videos is not an export setting you have to remember, it is baked into the render. There is no house default and no fallback brand: it is yours or it does not render. That is deliberate, because the fastest way to damage a professional reputation is to publish something carrying somebody else's branding.
Social media for estate agents only works when it is consistent, and consistency is exactly the part that fails in a week with four viewings and an offer. Every render comes out in the shape the platform wants: Instagram for estate agents is vertical and sound-on, TikTok for estate agents is the same cut with punchier pacing, LinkedIn for estate agents is the wide one that reads as professional, and Facebook takes the square. One paste, all three shapes, each captioned and branded — so the file is finished and correctly sized before you even open your camera roll.
It installs like an app on your phone instead of living in a browser tab, so you can make a video between viewings without a laptop and without waiting for the agency's marketing person to have capacity. Everything downloads in one tap, straight to the phone in your hand, and goes to a buyer on WhatsApp — which is where a large share of South African buyers will actually open it — as easily as it goes to your feed.
The two moments your marketing is judged are the listing pitch and the show day. Walking into a sole mandate presentation with the video you would run for that house already made is a very different conversation from promising one. For a show day, the same listing becomes a countdown post, a reminder the night before and a sold card afterwards, without rebuilding it three times.
On cost, plainly: Canva and CapCut are free, they are good, and if you enjoy designing you should keep using them — we are not going to pretend otherwise. What you are buying here is the evening back and the consistency. Your plan carries a monthly content budget in credits with a rate card you can read, so the budget reads directly as how much you can make; run out and you buy a top-up or move up a plan, and nothing renders that you did not ask for. Estate agent marketing cost here is quoted, not listed: you tell us how many listings a month you actually take and we come back with the plan and the number, including the one-off setup fee, in writing. No contract, month to month, cancel at the end of any paid month. The frames on the how-it-works page are real renders from the same engine, not mock-ups — it costs nothing to look.
We deploy remotely, so an agent in Johannesburg, Cape Town, Durban, Pretoria or a Vaal town twenty minutes from our own office is set up in the same thirty minutes on a business day. Nothing about it is tied to a city, because a listing link and your brand kit are all it needs.
It is worth being clear about what this is not. It is not a CRM and it will not manage your pipeline. It is not a property portal and it does not advertise on your behalf. It is not a lead-generation service, and any tool promising you buyers for a monthly fee deserves a very hard look. It makes the marketing for the listings you have already won, in your branding, faster than you can do it yourself — and if your whole agency wants one dashboard, seats, spend limits and an approval step, that is Property Firm Automation rather than several copies of this one.
No brand names and no competitor prices — those go stale and we would be quoting somebody else’s numbers. This is the shape of each option.
| Doing it yourself | An overseas platform | DoubleDown AI | |
|---|---|---|---|
| What it costs | Your team's time | Typically billed in US dollars | Priced on enquiry, in rands |
| How it starts | You edit each listing video on your phone yourself | You configure the platform yourself | We build it, trained on your business |
| Time to live | However long it keeps taking | Days of setup, done by you | 30 minutes, business hours |
| South African languages | Whatever your staff speak | Rarely tuned for South African phrasing | Afrikaans and English voiceover, ten languages in the writing |
| POPIA | Your responsibility | Usually governed by foreign law | Aligned by design, data in your account |
| Support | Nobody to call | Overseas time zone, usually email | South African hours, on WhatsApp |
| Commitment | None, and no system either | Annual plans are common | Month-to-month. Cancel anytime. No contracts. |