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Which one do
you actually
need?

Prices in randsNo contractLive in 30 minutes during business hours

Chatbot, live chat, a form or a person — which does my business need?

A form collects and promises later. Live chat needs somebody on shift. A chat assistant helps you, not your customer. A person handles judgement. An AI chatbot answers everyone instantly at any hour and hands over what it should not touch. Most businesses need the last two together.

Five options, one table

What each one
actually does.

No brand names and no competitor prices — those go stale and we would be quoting somebody else’s numbers. This compares the SHAPE of each option, which is the decision you are really making.

A contact formLive chatA chat assistantA personAn AI chatbot
Answers at 21:40NoOnly if staffedOnly if you are thereOnly if on shiftYes
Ten enquiries at onceCollects themA queue formsOne at a timeA queue formsNo queue
Knows your pricesNoIf the person doesOnly what you paste inYesTrained on them
Handles a complaintNoYesNoBestHands over immediately
Makes a judgement callNoYesNoYesNo — escalates
All 11 official languagesn/aWhoever is on shiftRoughlyWhoever is on shiftYes
Works through load-sheddingYesNoNoNoYes
Priced byFreePer seatPer personSalaryPer business
Entry costR0Usually per agent, in dollarsA few hundred rand a personA salaryR299 a month
How to choose

Four questions that
separate suppliers.

Ignore the feature table

Feature tables are written by whoever is selling, and every product in this category has a long one. These four questions separate suppliers faster and none of the answers goes out of date:

1. Is the price in rands or dollars? A dollar price is a price that changes every time the rand does, without anybody telling you. Everything we charge is in rands and does not move with the exchange rate.

2. Is there a contract? In a market changing this fast, a twelve-month commitment is a bet you have no reason to make. Ours is month to month on every product, cancellable at the end of any paid month.

3. Can you export your data and leave? Your customer conversations, your content and your lists should be yours to take. That is what makes leaving possible, which is what keeps a supplier honest.

4. Who answers at 16:00 on a Friday? South African Standard Time is UTC+2 with no daylight saving, so a support desk in another time zone means your fault is looked at tomorrow.

Then do the arithmetic

Whatever you are comparing, the decision comes down to three numbers you already have: how many enquiries you received last month, how many you never replied to, and what an average job or order is worth. The second times the third, times whatever conversion rate you think is honest, is the most that fixing it can be worth to you.

Compare that with the monthly fee. If it does not clear it comfortably, do not buy anything — and be suspicious of anyone who tells you the arithmetic always works. There are businesses whose phone is always answered and whose inbox is empty by close, and they do not need this.

Where to read the longer version

We have written each of these comparisons out properly: a chatbot against live chat, ChatGPT against Claude and where neither is the right tool, AI against people on service, whether AI can replace a receptionist, and why visitors leave without making contact in the first place. Why use a South African supplier covers the rands, POPIA and support-hours argument in full.

If you have decided it IS a chatbot you want, how to choose one you will not regret is the eight checks that separate a good supplier from a bad one, and every question, answered straight covers cost, POPIA, install and what AI cannot do, in one page.

And if the choice is between us and something specific: DoubleDown AI vs Tidio, DoubleDown AI vs Intercom, or a chatbot vs hiring someone — each with every competitor figure taken from their own pricing page and dated. All the alternatives lists the whole field, including building it yourself and doing nothing.

The range

And if it is not
a chatbot you need.

Everything we sell, what each one does, and where the price starts. Every figure here is read from the same source the checkout charges from.

What it doesFromLive in
Website ChatbotAnswers website visitors and captures the leadR299 a month30 minutes, business hours
Email AI BotReads a shared inbox and answers the routine mailR349 a month30 minutes, business hours
Mass EmailWrites, sends and A/B tests email campaignsR1 299 a month30 minutes, business hours
Lead GenerationFinds and verifies prospects into your CRMR1 199 a month30 minutes, business hours
Booking SystemsLets customers book themselves, and reminds themR1 299 a month30 minutes, business hours
Bookkeeping & InvoicingIssues SARS-ready invoices and quotationsR80 a month30 minutes, business hours
Website DesignBuilds and hosts the website itselfR2 000 once off2 to 30 days
Custom AIBuilds a system for one specific problemQuoted from scope30 minutes, business hours
Property FirmsMarkets every listing for a whole agencyPriced on enquiry3 business days
Property AgentsTurns one listing into a branded videoR699 a month30 minutes, business hours
The real questions

Asked before
buying.

A form collects a message and promises a reply later. A chatbot answers now. If your enquiries arrive during office hours and get answered within minutes, a form is fine and cheaper. If a large share arrive in the evening or over a weekend and never get a reply, the form is where you are losing them.

For the routine part of the job, yes, by a wide margin — but that is the wrong comparison. A person handles exceptions, complaints and judgement calls that no chatbot should touch. The useful comparison is between a chatbot and the enquiries currently going unanswered, not between a chatbot and a salary.

Live chat is a person typing, so it only works while somebody is there and it queues when several people arrive at once. A chatbot answers everyone immediately at any hour and hands over to a person when it should. Most businesses that run both use the bot first and the person second.

ChatGPT helps YOU write faster while you are at the keyboard. It does not sit on your website knowing your prices and your stock, it does not answer the enquiry that arrived while you were asleep, and it is priced per person rather than per business. They are different purchases that sound similar.

Whichever job you can count. The enquiry nobody answers is usually first because it is countable, immediate and the cheapest to fix. Quoting is often second. Anything you cannot measure should wait, because an unmeasurable subscription is how a small business ends up paying for four tools it has forgotten about.

Ask four questions and ignore the feature table. Is the price in rands or dollars? Is there a contract? Can I export my own data and leave? Who answers when it breaks at 16:00 on a Friday? Those four separate suppliers faster than any comparison chart, and none of the answers rot.

Every price,
in the open.

Month-to-month. Cancel anytime. No contracts.

Innovate.
Automate.
Dominate.