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HomeEmail marketing

Email marketing
that reaches the inbox.

POPIA consentSPF, DKIM, DMARCUnlimited sends
See Mass Email POPIA email rules

How does email marketing work in South Africa?

You email people who agreed to hear from you (or existing customers under POPIA's customer conditions), from your own domain with SPF, DKIM and DMARC set up, with an unsubscribe link in every email. Good campaigns go to the right segment, with a subject line worth opening, and you measure opens, clicks and replies. Mass Email writes and sends the campaigns for you, with unlimited sends on plans sized by your number of contacts.

Mass Email: unlimited sends, plans for 2,500, 10,000, 50,000 contacts, priced on your list in a few quick questions.

Do it yourself or have it done

A newsletter tool
or Mass Email.

A newsletter tool on your ownMass Email
Who writes the emailsYouWritten for you; AI subject lines and copy on Growth and Scale
Domain authenticationYou set up the DNSSPF, DKIM and DMARC wizard, verified before you send
ConsentYour responsibilityPOPIA consent gate on Growth and Scale
UnsubscribesBuilt inOne click, with a global suppression list
AutomationsYou build themAutomations and drip journeys on Growth and Scale
The basics

Email marketing,
in order.

1. A list you may email

Section 69 of POPIA allows electronic marketing to people who consented, or to your existing customers for similar products when you gave them a chance to opt out. Bought lists fail both tests. Read the POPIA email marketing rules.

2. Authentication

SPF, DKIM and DMARC prove your mail comes from your domain. Gmail and Yahoo expect them, and a one-click unsubscribe, from anyone who sends in bulk.

3. Something worth opening

One clear message per email, a subject line that says what is inside, and a single next step. A/B subject-line tests show which wording your list opens.

4. Segments and automations

Send each group what is relevant to it, and let welcome and follow-up sequences run on their own.

5. Measure

Opens, clicks and replies per campaign tell you what to send next. Unsubscribes and complaints tell you what to stop.

Questions

Email marketing
questions.

Yes, to people who consented or to existing customers under the section 69 conditions, with an opt-out in every email.

Mass Email is priced on your list: answer a few quick questions on its page for your plan and price. Sends are unlimited on every plan.

Yes. Copy and subject lines are written for every send, in your brand voice.

Yes, with SPF, DKIM and DMARC set up and verified before you send.

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