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Ten products · Most live in 30 minutes, any time · month-to-month. cancel anytime. no contracts. See every price
HomeBulk email service

Bulk email,
sent properly.

SPF, DKIM, DMARCPOPIA-alignedUnlimited sends
See Mass Email POPIA email rules

What is a bulk email service?

A bulk email service sends one campaign to many people on your own list, from your own domain, with the authentication mailbox providers check (SPF, DKIM and DMARC), an unsubscribe link in every email, and reports on opens and clicks. Mass Email does that for South African businesses and writes the campaigns for you, with plans sized by your number of contacts.

Mass Email: unlimited sends, plans sized by contacts, priced on your list in a few quick questions.

From your inbox or a service

Why not BCC
from Outlook.

BCC from your mailboxMass Email
Sending limitsYour mailbox caps youUnlimited sends
SPF, DKIM and DMARCOften missingSet up properly
UnsubscribeReply "stop"One click, every send
Consent recordsNoneKept for you
Copy and subject linesYou write themWritten for every send, with A/B subject tests
Opens and clicksUnknownReported
Reaching the inbox

What decides
the inbox.

Authentication

Mailbox providers check that your mail really comes from your domain. SPF, DKIM and DMARC are the three DNS records that prove it; Gmail and Yahoo expect them from bulk senders, along with a one-click unsubscribe.

Consent

Under section 69 of POPIA you may email someone for marketing only with their consent, or if they are an existing customer and the customer conditions are met. Sending to bought lists is the quickest way to the spam folder and to a complaint. Read the POPIA email marketing rules.

Segments and timing

Send each group what is relevant to it. Segments you define and automations that run on their own keep mail wanted, and wanted mail keeps reaching the inbox.

Questions

Bulk email
questions.

Mass Email is priced on your list. Answer a few quick questions on the Mass Email page and you get your plan and price on the spot.

Yes, to people who consented or to existing customers under the section 69 conditions, with an opt-out in every email.

Yes. Mail goes from your domain, with SPF, DKIM and DMARC set up.

Yes. Copy and subject lines are written for every send, in your brand voice, with A/B subject tests.

Innovate.
Automate.
Dominate.
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