1. Your best customers
List your ten best customers and what they share. That is your ideal customer, and every search after this starts from it.
2. Referrals
Ask happy customers who else they know. A referred lead is the warmest you will get.
3. Associations and chambers
Industry bodies and local business chambers publish member lists, and their events put you in the room.
4. Government tenders awarded
Awarded tenders are published. A business that has just won one is hiring, buying and building capacity.
5. Hiring and news
A business advertising jobs, opening a branch or in the news is growing, and growing businesses buy.
6. Their own websites
The contact page, the team page and the PAIA manual name the people and the details a business publishes about itself.
7. Before you contact them
Under POPIA, email and SMS marketing to people who have not agreed is restricted; a phone call asking permission to send information is the usual first step. Read the POPIA email marketing rules.