Phone and email are different
POPIA section 69 limits unsolicited electronic marketing, which includes email and SMS, and it protects businesses as well as people. Cold leads are usually best worked by phone first, asking for permission to send information. Read the POPIA email marketing rules.
What we read
Up to five pages of each business's own website (home, contact, about, team and careers) and its PAIA manual, with robots.txt honoured. Only details the business publishes itself; we never guess an email address.
What the higher plans add
Growth and Scale add the tools a business runs on its website, hiring signals, government tenders won and recent news, so reps open with something relevant.